P&O acquires Festival
 
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P&O acquires Festival

      5/23/2000

P&O acquires Festival

Continuing its expansion in the European cruise market, P&O is acquiring Festival Cruises. In the deal are Festival's existing four ship fleet, two newbuildings under construction at Chantiers de l'Atlantique and Festival's European sales and marketing network of subsidiaries in 10 countries.

With 350 million people, Europe's potential leisure market is larger than that of the United States and Canada combined. In spite of double-digit growth in recent years, cruising has only reached 0.8% of the annual European vacation market so far.

More Information:P&O


 


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